Where is the printing budget going?

September 10, 2008 in Commercial Printers, print procurement
Tags: digital printing, e-marketing, Internet, outsourcing, printing, PURL, short run

I’ve found several apparent trends in my recent informal market research for a local printing company. These are anecdotal and not based on formal research, but on calls to over 150 local corporate print buyers. Some of the buyers were in accounting, some in the marketing department and some with the satellite office manager. I’ve [...]

Getting it Printed: Where Should You Go?

July 22, 2008 in Commercial Printers, On-Demand Sources
Tags: digital printing, plastics, printing, short run, silk screening

There are a variety of ways to get a job printed: dye-sublimation, flexography, litho offset, silk screening, letterpress, engraving, and digital imaging. Even within those topics there could be several more choices – it all depends on several factors: how will the piece be used who is the audience does it need to stand time [...]