100% Natural – What Does that Mean?

October 14, 2008 in 1

["It's 100 percent natural." "We're an eco-friendly company." "This is the greenest product in its class." Ever hear or read an overarching statement like this and wonder if there's any substance behind it?
If you're a print buyer or designer today, one of your biggest challenges is determining which environmental claims are relevant, meaningful and verifiable, [...]