Archive for August, 2008

Attending an expo in Atlanta or Orlando? Thousands of visitors will be passing your booth through the 3 day show – you want to reach every one of them. Technology has helped make it easier – from the swipe cards and database capture at registration to text messaging their cell phones as they [...]

There is a place in Berkeley California (of course) that is called Greener Printer that has a great website. It not only gives you estimates on your print job, but can also show you how your helping to save the planet. Their prices are not very competitive to the normal internet pricing that you’ll see [...]

Sending a direct mail piece to 50,000 businesses and hoping for a 1-2% return? Have a website that is not being fully utilized? Trying to generate sales or leads with generic broad messages? Probably not. Most of our readers know better.
But lets talk about Variable Data Printing anyway. The new mailers going out are customized [...]