Archive for July, 2008
Some people say you can’t have to much of somethings. But, FONTS – yes, too much would be a killer. Choice of fonts can make or break your message. It can be a distraction or an enhancer of your message. Choose your font wisely. Remember great rule of thumb is no more than 3 fonts [...]
You need a certain paper for your project? Just the right red, or thickness, or “is there a matching envelope?” or even better yet – where can I get samples? PaperSpecs is a terrific resource for all that information and more. You can search by brand, weight (text, cover), finish (coated, dull) and color range. [...]
There are a variety of ways to get a job printed: dye-sublimation, flexography, litho offset, silk screening, letterpress, engraving, and digital imaging. Even within those topics there could be several more choices – it all depends on several factors:
how will the piece be used
who is the audience
does it need to stand time and continued use
what [...]
It seems everyone’s a graphic designer these days. Ad agency graphics work gave way to smaller boutique designing firms, that gave way to freelance designers, and now there are Internet sites with plug and play layout templates for InDesign and other major applications. Alright. They’ve been around for a while now, but really, does it [...]
Did your mom – or spouse – ever say “that doesn’t match”?
Color can be a tricky thing. What you see on an RGB computer monitor will not be what you see in a CMYK printed piece. What one eye sees as beautiful use of color another may find it too wild for their taste. But, [...]
Lets face it. No matter how much technological advances there are in commercial printing – that creates efficiencies for the printing company – when it comes to the buyer, printing is slipping off the radar screen. In my calls around town I hear more people putting their information on the web, more are using PDF [...]
The Form and Function of Folds – simple and illustrative of a variety of folds and how a smart layout heightens the drama of your message.
The Postcard Newsletter – Conventional wisdom says that a newsletter should be 8.5 x 11 or 11 x 17 folded. It can be time-consuming, costly and postage intensive. But, why [...]
Everything from a direct mail piece to a brochure should start and finish with quality in mind. With the right planning process in mind you can avoid many of the pitfalls that may come latter.
First, your printing quote should be accurate and exact. This could be tricky if your concept and design has not been [...]
Curious about what a marketing manager or director makes? Or for that matter a production artist? Here are the results of the annual salary survey commissioned by the American Institute of Graphic Arts (AIGA).There is also a calculator that will let you search by size, location, etc. http://www.designsalaries.com/calculator.asp.
You’ll find at this site http://www.littleguys.org/ a network of interesting, but small, image and font companies that have banded together to compete with the larger companies in the market. Creativity starts small.
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Printing in Atlanta
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